Reviews
Review sources collect what customers write about a product, a shop, a place or an app. Each review becomes a mention of
kind review, in the same feed as posts and comments, with the same sentiment, intent, export and alerts.
Supported platforms
| Platform | Source types | Value |
|---|---|---|
| Shopee | product, shop, keyword | A product URL, a shop URL or @shopname, or a search term |
| Tiki | product, shop, keyword | A product URL (or a ti.ki share link), a shop URL, or a search term |
| Lazada | product, shop, keyword | A product URL (or a Lazada share link), a shop URL, or a search term |
| TikTok Shop | product, shop | A TikTok Shop Vietnam product URL or id; a shop is the shop's TikTok account |
| Google Maps | place, keyword | A place URL, a maps.app.goo.gl share link or a place id; or a place search |
| App Store | app, keyword | An App Store URL or numeric id; or an app search |
| Google Play | app, keyword | A Google Play URL or package name; or an app search |
A keyword review source reads the reviews of the top 5 results of the search (products, places or apps). On Google Maps a search such as "phở hà nội" works well because Maps searches by type of place and area.
Review sources are explicit targets, so their reviews skip the project's include keywords and language filter. Excluded keywords still apply.
An App Store app has separate reviews per country. Add the app once per country, or use More countries on one source to read up to 9 extra countries together.
Review options
Set them when you add or edit the source, or as project defaults under Settings → What to collect.
| Option | Applies to | Default |
|---|---|---|
| Reviews / run | Every review source | 30 |
| Stars to read | Every review source | Every star. Pick 1 and 2 to read only bad reviews, deeper. |
| Products per search / Places per search / Apps per search | Keyword review sources | 5 (1–20) |
| Products per shop | Tiki and Lazada shops (default 10, up to 40), TikTok Shop shops (default 5, up to 20) | |
| Review languages | Google Play apps | Vietnamese and English (up to 5 languages) |
| More countries | App Store apps | None (up to 9) |
What a review shows
- Star rating (1–5), title and text, author.
- The target: product, shop, place or app, with a link.
- The variant bought (for example "Black, M") and whether it is a verified purchase, when the platform says so.
- The seller's, owner's or developer's public reply and when it was posted.
- Helpful votes and photos.
- Tiki: comments under a review become comment mentions.
Fields the platform does not provide stay empty; they are never filled with zero.
The Reviews tab
The project's Reviews tab lists reviews with filters for stars, variant, seller reply, platform and dates, and sorts by newest, lowest or highest rating, or most helpful. It also shows the On the platforms card: the target's own rating, number of reviews, followers and star breakdown as the platform reports them.
On the dashboard, rating cards (average rating, distribution, reply rate, rating over time) appear when the project has reviews or review sources. Compare and the Industry overview show the average rating too.
Reviewers are customers, not influencers: they are not added to the creator directory, and appear in influencer rankings only when you filter on reviews.
Low-rating alerts
Create an alert of type Low rating to be told when a new review has 1 or 2 stars (or 1 star only). Each review alerts once. See Alerts.
API filters
All analytics endpoints and the feed accept kind=review, rating (a comma list of 1–5), rating_min and rating_max,
has_seller_reply (1 or 0) and variant. The feed also sorts by rating and helpful. See the
Listening API.